The Mental Health Association of Connecticut, a statewide, nonprofit organization committed to expanding access to mental health services and supports, was changing its name. The newly named Mental Health Connecticut needed to better communicate the leadership role it played in promoting mental health and wellness for all Connecticut residents.
the big idea
It was time for a whole new identity—one that was more in line with Mental Health Association of Connecticut’s mission and objectives. Andrew Associates’ creative team developed a new logo, collateral and e-communication designs, and created an entirely new Website to complete the total rebranding.
So far, so good. Feedback from the client’s shareholders has been extremely positive. The website is easier to navigate and more in tune with their clients’ current needs.