Holy Name Medical Center in Teaneck, New Jersey, needed a fresh approach to their permanent, rotating digital billboards and to get people talking. Messages are changed on a regular basis with topics covering the various services offered by the Center, along with physicians and special holiday messages throughout the year.
the big idea
Freshen up the look of the billboards, create a brand look and have some fun—when appropriate.
Great creative and brand messaging garnered rave reviews from stakeholders as well as the public at large. While it’s hard to measure a rise in brand awareness via billboards, all internal parties and donors have responded positively and comment on their favorites on a regular basis.